Recommended for outdoors.

Founded by Californian climber and surfer, Yvon Chouinard, Patagonia was born as a spin-off of Chouinard Equipment, a small shop near the Rincon surf breaks in California, who were known for making some of the world’s best climbing gear. The brand has since evolved into an outdoor clothing and equipment company, providing clothes for the ‘silent sports’ such as climbing, surfing, skiing and snowboarding and using specialised fabrications and technologies.

A true farm-to-flannel, the Fjord Flannel Shirt is built from soft but durable 100% organic cotton. Designed for daily living and layering, it has two chest pockets and a shirttail hem that can be worn tucked or untucked. Made in a Fair Trade Certified factory.