For the last three decades, American brand Skechers has grown into an industry-renowned footwear conglomerate. Launched in 1992 as the brainchild of Robert Greenberg on sunny California’s Manhattan Beach, Skechers has since built a worldwide reputation on the design and manufacture of quality street-inspired sneakers.
Beginning with a simple plan to fill the market’s crucial lack of casual shoes, Greenberg seized an opportunity to target the street’s youth by introducing them to the grunge-inspired and well-worn aesthetic of the iconic Chrome Dome shoe. An instantaneous smash hit with cleverly thought-out androgynous appeal, the Chrome Dome became the shoe staple equivalent to a pair of distressed stone-washed blue denim jeans.
Today, the extensive catalogue of Skechers caters to men, women and children and each product is differentiated by their lifestyle or performance properties. Their signature street sneakers keep up with trends but never depart from the brand’s hallmarked grunge. From chunky vulcanised rubber soles, low-top profiles, and slip resistant outsoles, the Skechers shoe remains both a popular first-choice and long-term investment.
With the invention and evolution of a shoe tailored specifically for walking, the Skechers Go Walk collection has since made the brand’s name synonymous with the ideal walking shoe. Their innovation with brand exclusive technology including Goga Max™ insoles, 5GEN® midsole cushioning, Goga Pillars® outsole technology and Air Cooled Memory Foam has made significant strides in the way shoes are now designed and manufactured across the board.
At THE ICONIC, our brand appreciation for Skechers begins with their technology and ends with their aesthetic. From knitted mesh lace-ups to elastic gusseted slip-ons, the brand can offer a near-customised walking, running or training shoe for you. Whether you’re on your feet all day or just want to show your feet some love and support, invest in a pair of Skechers shoes and reap the physical health benefits for years to come.