From boardies to beach towels, THE ICONIC continually strives to offer the very latest and greatest in men’s swimwear. Handpicked from a number of leading brands and fashion-forward labels, our ever-growing selection has pieces for every modern man’s needs – whether you’re aiming for performance or leisure.
A truly timeless staple for when you’re headed for the water, board shorts are a classic Australian icon. Featuring a huge collection of patterns, prints and colour palettes, it’s hard to find a pair of trusty boardshorts within our extensive collection that won’t match your style.
As well as the leisurely classics, you can be sure to find a wide array of performance swimwear from many trusted brand that we have carefully handpicked. Perfect for training or competition, THE ICONIC’s selection of swimming briefs and suits are all geared towards increasing your endurance, performance and speed in the pool.
Make sure you’re hitting the surf with a comfy rash vest on. The perfect thing for keeping the hot summer sun at bay, our rash vests designs combine classic looks with essential technologies that are all geared towards keeping you comfortable, so you can stay in the water for longer.
Swimming, surfing and sunbathing are all great Australian pastimes. With our national culture deeply engrained within the waves, our warm days are linked with images of hot sand, cold eskies, boardies and budgie smugglers. From classically casual designs, to performance-grade endurance pieces, THE ICONIC has you covered for your next day out at the beach or pool.