Product details

SKU: HU371AA12ZO

The Sincere Shirt by HUGO is a refined shirt with a clean silhouette for smart-casual wear.

- Wool blend knit
- Collared neckline
- Short sleeves
- Button-up front

Material

Material

Material: Main: 31% Acrylic + 31% Virgin Wool + 27% Viscose + 11% Polyester

Care

Care

Machine wash cold gentle reduced. Do not tumble dry. Reduced dry clean. Iron low heat. Do not bleach. Wool program cold. Mild detergent. Wash and iron closed inside out. Dry flat.

Follow your favourite brands

For updates on new arrivals, sale items & more. Shop your way.

Log in to shop your way.

Sincere Shirt

Excluded from promotion

The selected size is sent by a Marketplace Seller, that isn’t participating in this promotion. The selected size isn’t participating in this promotion

The selected size is sent directly by THE ICONIC, that isn’t participating in this promotion. The selected size isn’t participating in this promotion

A$396.23 A$297.17
Offer ends 17 November 2026. Prices as marked.
{{ paypalSDKClientID = "AXzo2mb65x4PAv1Z8mJCGf2yiED7dB9_5x964aBF0tNQv2pfx2F-xTMSscs9LsfdMqIdhXaPO9606KPv";"" }} Or pay in {{ installment.count }} with Or explore flexible payment options with {{ bnplPromotion.name }} , and other buy now pay later providers {{ bnplPromotion.name }} , other buy now pay later providers or flexible repayment options {{ bnplPromotion.name }} other buy now pay later providers our buy now pay later providers or explore more flexible repayment options our buy now pay later providers

Buy now pay later

Spread eligible purchases over multiple interest-free instalments with our payment {{ hasMultipleProviders ? 'providers' : 'provider' }}.

To learn more, {{ isMobile ? 'tap' : 'click' }} {{ hasMultipleProviders ? 'on any of the providers below' : 'the link below' }}

Flexible repayment options

Make it easier to pay for your purchases.

To learn more, {{ isMobile ? 'tap' : 'click' }} on the provider below

Colour: Black
Pick a size
  • No Stock
  • {{ (size.originalSizeSystem || '') + (product.gender === 'unisex' ? ':' : '') + ' ' + size.originalSize }}
    {{ (size.universalSizeSystem || '') + ' ' + size.universalSize }}

    {{ size.price | currency : 'A$' : 2 }}   {{ size.specialPrice | currency : 'A$' : 2 }}   {{ size.specialPrice | currency : 'A$' : 2 }}

    Out of Stock

    Sold by a Marketplace Seller

    Excluded from promotion

    Low in Stock

    1 item left

Sent by a Marketplace Seller

Our fulfilment center is out of stock of this size. Our Marketplace Seller {{ selectedSize.supplierName }} has stock available. Learn more

{{ LoyaltyRewards.title }}

{{ LoyaltyRewards.subtitle }}

Product details

SKU: HU371AA12ZO

The Sincere Shirt by HUGO is a refined shirt with a clean silhouette for smart-casual wear.

- Wool blend knit
- Collared neckline
- Short sleeves
- Button-up front

Delivery & Returns

Delivery

Check your delivery time

Please select one from the list.
{{ 'form.validation.required.autocomplete' | tiTranslate:{'name': 'location'} }}

Your delivery location:

{{ location.city }}, {{ location.state }} ({{ location.postcode }})

change

This item is sold and sent by a Marketplace Seller, and may arrive separately if ordered with other items. Learn More

This item is sold by a Marketplace Seller and sent directly from THE ICONIC. Learn more

This item is sold or sent by THE ICONIC or a Marketplace Seller, delivery times may vary. Learn more

Sent by {{ deliveryOption.shipmentType === 'dropshipment' ? 'a Marketplace Seller' : 'THE ICONIC' }}

  • {{ delivery.expectation }} {{ showSupplier(delivery.slug) }} – {{ delivery.door_time }}

    If ordered {{ delivery.cutoff }}

    {{ delivery | ti_shippingcost:currency }}

Unfortunately, delivery estimates are currently not available for this product.

Returns

*THE ICONIC returns are free for 30 days unless marked.

Christmas Season Returns

Eligible items purchased between 9th November 2026 - 11th December 2026 can be returned until 10th of January 2027.

Find out more about our return policy.