Founded in Sweden's Göteborg in 2001 by denim-lovers Maria Erixon, Joakim Levin and Palle Stenberg, Nudie Jeans quickly garnered a cult following. One of the most socially responsible names in fashion, they are known for their use of 100% Organic Fair Trade Cotton and transparent production processes. With a range that now spans from jeans, t-shirts, sweats, outerwear, and leather goods, Nudie Jeans has something for every corner of your off-duty rotation.

Our model is wearing W32/L32 jeans. He is 185.4cm (6’1”) tall with a 96.5cm (38”) chest and a 76.2cm (30”) waist.

- Organic cotton

- 13.5 oz. rigid denim

- Orange thread at seams

- Copper trims

- Button fly

- Jacron patch

- Regular fit

- High waist

- Straight leg

- Regular leg opening

The Rad Rufus Raw Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.

Crafted from exceptional denim, these jeans are washed to the perfect clear mid-blue indigo tone. The fabric features a rugged texture with pronounced vertical slubs and a marble-like pattern accentuating the darker areas. The recreated fades and wear marks deliver an undeniably authentic worn-in aesthetic.

These Rad Rufus—our regular-fit jeans with a straight leg—belong to the Life Tracks range: jeans based on a true story.