What is it?
What if there's another way? Paradigme, the new signature masculine fragrance by Prada.
- A fragrance that transcends traditional preconceptions by asking – what if there's another way?
- A question as an invitation to experiment and open new perspectives.
- Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.

Another way to name a fragrance Paradigme : [pa-ruh-dym] noun.
- A new perspective.
- A new way of thinking, doing, being. - An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe.

Another way to compose a fragrance Paradigme Eau de Parfum
- Paradigme Eau de Parfum rethinks the traditional way to create a fragrance.
- Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself.
- The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.
- Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.

Another way to design a bottle
- The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house's iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house's iconic color. The outerbox is etched to echo the brand's signature Saffiano leather cross-hatching, signed with a silver Prada logo.

How to use
Instruction of Use
- Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a stronger and longer-lasting perfume scent. If you prefer placing fragrance on your wrists, be sure to reapply after frequent handwashing, as this tends to rinse off the scent.

Ingredients list
Ingredients: Alcohol, Parfum / Fragrance, Aqua / Water / Eau, Coumarin, Linalool, Limonene, Citronellol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Alpha-Isomethyl Ionone, Geraniol, Benzyl Benzoate, Citral, Benzyl Cinnamate, Cinnamal, Benzyl Alcohol, Farnesol, Methyl Anthranilate, Eugenol (F.I.L. N70057716/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

PLEASE NOTE: Flammable liquids such as fragrances shipped by THE ICONIC are limited to 150ml per parcel.