Men's BFORE

developed with teens, for teens

Created by beauty industry veterans and importantly, parents of teenagers, bfore is an Australian made skincare range designed with teens, for teens. 

Frustrated by the lack of good skincare options for teens and young adults, the bfore founders spent over 18 months with a leading skincare chemist and a team of teen testers to develop safe, effective formulations at a price point both parents and teens can feel confident about.

The founders knew that teen skin was not just about acne or needed adult formulations with complicated 10 step routines. bfore gives teenagers and young adults a range that respect where their skin is at; breakouts, dry bits, oily days, or calm ones with simple and effective 3 step routines. And, because teens are not kids, in bottles, tubs and tubes that look good in the bathroom (not in the toy aisle).

Combining dermatological testing, plant-based Australian native extracts, and transparent formulations, each product is derm tested for sensitive skin, contain actives at safe levels complimented with Australian extracts to actually work without overwhelming teen skin. And, because bfore believes that parents & teens should know what they put on their skin and why, they have created “Behind the INCI” which appears on every box to explain the full ingredients, what each ingredient does and why it's there. 

bfore is skincare that’s simple, effective, respects teen skin and is trusted by parents. Where you know every ingredient, why it's there and full size products under $30.

for all teen skin