Men's Bethany Williams

Bethany Williams

Founded in 2017, the eponymous Bethany Williams label brings together the London-based designer’s passions for both art and fashion, developed after further studies in fine arts and fashion design led to a desire to innovate for the future of the fashion industry.

The award-winning designer focuses on sourcing organic, recycled or deadstock materials and fabrics to mindfully produce a collection of clothing and accessories with careful consideration of each piece’s impact. With styles made in the UK and Italy, the Bethany Williams clothing brand engages with local manufacturers and social projects, and has also collaborated with international brands and world-renowned art institutions on artistic installations.

The Bethany Williams upcycling ethos sees second-hand, reclaimed and existing materials, such as quilts, reworked and reimagined into new pieces for a second chance at life. Discover THE ICONIC’s edit of menswear from the Bethany Williams designer label, available to shop amid an extensive collection of leading designer brands. Upcycled pieces sit alongside shirts, t-shirts, trousers, shorts and more in artful designs featuring graphic prints and sculptural motifs, offering a fresh and unique take on classic menswear pieces for aesthetically enthused additions to your seasonal wardrobe.

THE ICONIC is your official online stockist of Bethany Williams in Australia. Shop and order online at your leisure with the latest arrivals and limited pieces on offer at your designer destination, THE ICONIC.