Women's The Proper Label

View the The Proper Label collection at THE ICONIC

Where legacy meets innovation, The Proper Label redefines the boundaries of modern footwear. Designed for eco-conscious fashion enthusiasts and minimalist style advocates, this premium luxury sportswear corporation delivers a masterclass in haute tradition. The brand seamlessly blends high-end sensibilities with a steadfast commitment to environmental responsibility, offering a visionary approach to everyday lifestyle wear. For the discerning sneakerhead, these designs represent more than just a sartorial choice; they are a statement of confident, sustainable luxury tailored for elevated urban settings.

THE ICONIC stocks a curated selection of The Proper Label, featuring versatile silhouettes that anchor any contemporary wardrobe. Explore the brand's signature unisex lifestyle sneakers, meticulously crafted to ensure long-lasting quality and timeless appeal. From sleek low-top sneakers perfect for off-duty days to statement high-top sneakers that command attention, each pair embodies precision craftsmanship. The collection also highlights innovative hemp sneakers, proving that eco-friendly materials can effortlessly align with premium design. Step into the future of sustainable luxury and find your next foundational pair with this visionary footwear collection.

The Proper Label FAQs

What materials are used to make The Proper Label lifestyle shoes?

The Proper Label merges haute tradition with eco-conscious innovation, utilising premium and sustainably sourced materials across their footwear range. The signature Proper Sneaker is expertly crafted from long-lasting, full-grain Italian leather to ensure an elevated, sophisticated finish. Meanwhile, the Hempton style features responsibly sourced organic hemp and recycled rubber, reflecting a visionary commitment to environmental responsibility.

What makes The Proper Label a sustainable sneaker brand?

The brand is built on a foundation where legacy meets innovation, consistently upholding the highest ethical and sustainable standards. By incorporating recycled materials and pioneering processes like Rubberlink’s chemical-free devulcanisation technology, they actively minimise their environmental impact. This dedication ensures that every pair of sneakers offers premium luxury while supporting global workers' rights and ecological balance.

What are the key features of the Hempton and Proper Sneaker styles?

The Proper Sneaker is available in both the 001 Low Top and 002 High Top silhouettes, offering a sophisticated, timeless design crafted from premium leather. The Hempton is a visionary, eco-conscious alternative made with organic hemp and a recycled rubber sole. Both styles deliver a seamless blend of high-end fashion sensibilities and everyday sportswear comfort for Australian shoppers.

Who founded The Proper Label?

The Proper Label was founded in New York in 2018 by sister-brother duo Sonia and Camille Tanoh. Drawing on Camille’s extensive design experience at prestigious French fashion houses, the founders established a premium luxury sportswear corporation. Their shared vision seamlessly blends Parisian design elegance with a steadfast commitment to sustainable, forward-thinking fashion for the modern wardrobe.