Women's Olaplex

Shop the Olaplex collection at THE ICONIC

Transform your hair health with Olaplex, the innovative leader in molecular repair and bond-building technology. Designed for anyone with damaged, colour-treated, or heat-styled hair, this prestige brand brings professional, scientific solutions straight to your daily routine. Whether you are a salon professional seeking reliable clinical results or simply looking to revive frizzy and fine strands at home, Olaplex empowers you to achieve resilient, salon-quality hair. By utilising patented technology to repair broken bonds from the inside out, an Olaplex hair treatment works to restore strength, structure, and integrity to every strand, ensuring your hair looks and feels its absolute best.

THE ICONIC stocks a comprehensive range of these breakthrough formulas to complete your restorative regimen. Start your wash day with a targeted Olaplex shampoo and conditioner to gently cleanse and deeply moisturise without weighing your hair down. For an intensive moisture boost, incorporate a luxurious Olaplex mask into your weekly rotation, or safeguard your styling with an Olaplex heat protectant and leave-in smoothing cream. If you are new to the brand or looking for the ultimate routine overhaul, an Olaplex set offers a curated introduction to their most coveted heroes, including the iconic No. 5 Bond Maintenance Conditioner. Browse the full collection at THE ICONIC today and experience the gold standard in modern hair care.

Olaplex FAQs

What is an Olaplex hair treatment?

An Olaplex hair treatment is a revolutionary, bond-building system designed to repair compromised hair from the inside out. Powered by the patented active ingredient Bis-Aminopropyl Diglycol Dimaleate, it actively restores broken disulfide bonds caused by chemical processing, heat styling, and environmental stressors. Rather than simply masking damage, this scientific approach rebuilds your hair's structural integrity for visibly stronger and more resilient strands.

Is Olaplex good for all hair types, including curly and colour-treated hair?

Yes, Olaplex is expertly formulated to benefit every hair type, texture, and level of damage. Because all hair derives its core strength from disulfide bonds, this patented technology effectively repairs both virgin and colour-treated hair. For curly and coily textures, restoring these molecular bonds helps to dramatically improve curl definition, elasticity, and moisture retention without weighing the hair down.

How often should I use Olaplex hair treatments?

The ideal frequency depends on your hair's current condition and the specific treatment you are using. For intensive at-home repair like the No. 3 Hair Perfector, applying it once a week is recommended, or up to three times weekly for severely compromised strands. Daily maintenance products, such as the Olaplex shampoo and conditioner, are formulated to be safe and effective for every wash.

Can you apply Olaplex No. 3 to dry hair or leave it in overnight?

For optimal absorption, Olaplex No. 3 should be applied to damp, towel-dried hair, as water helps the active ingredients penetrate the hair shaft. While the minimum processing time is ten minutes, the formula continues to rebuild bonds as long as the hair remains moist. You can safely leave the treatment in overnight for maximum repair, provided you thoroughly shampoo and condition the next morning.