Women's Neon Hart

Neon Hart

For that effortless model off-duty edge all year round, we love local label Neon Hart. THE ICONIC stocks a curated edit of Neon Hart’s latest collection and key core styles, making us the perfect place to cop an IT-girl wardrobe while shopping online.

What started as a fashion collaboration in 2010 between internationally-renowned Australian model Jessica Hart and streetwear retailer General Pants has grown into a fully-fledged must-have label. Neon Hart draws inspiration from street-style and runway trends around the globe, combining these two influences with everyday style mavens spotted on socials. The result is a rebellious collection of wardrobe staples, all infused with hits of androgyny, nostalgia and a whole heap of attitude.

THE ICONIC’s range of Neon Hart has all the favourites you love from the brand. Browse a range of blue and black denim, with everything from mom jeans and high-waisted shorts to mini skirts and distressed dungarees. Sharpen up your look with a menswear-inspired blazer and trouser combo, or keep things femme with a figure-hugging mini dress. Master the art of off-duty dressing with the brand’s beloved graphic tees and oversized sweats, with tie dye, slogans and vintage motifs emblazoned all over. Edge up your edit with a leather moto jacket or mesh top, or complete the vibe with a belt or bag from the collection.

For a look that’ll set your heart alight, shop the latest Neon Hart online at THE ICONIC. With the option of free and fast delivery across Australia and New Zealand, shopping for Neon Hart clothing has never been easier.