Women's Thongs & G-Strings

Thongs & G-Strings

If you want an undetectable fit under clothing, you can’t beat the barely-there feel of a great thong or G-string. THE ICONIC stocks an extensive range of women’s thongs and G-strings online, making it easier than ever to replenish your underwear collection without leaving the comfort of your couch.

With a rich and ravishing history, thongs and G-strings are one of the most popular underwear styles around the world. The first appearance of this barely-there design is believed to be in 1939, when the New York mayor made it compulsory for showgirls ahead of the World’s Fair to perform covered up. Innovative performers created their loophole via scantily-fashioned underwear that barely covered their behind. Today’s thong burst onto the scene in the mid-70s, propelled to popularity by the likes of designer Rudi Gernreich, photographer Helmut Lang and models Lisa Taylor and Jerry Hall. Over the ensuing decades, thongs and G-strings have enjoyed a public stamp of approval from celebrities including Cher, Sisqo, Paris Hilton and Rihanna.

THE ICONIC’s range of thongs and G-strings has underwear to suit every need and mood. For everyday comfort and an invisible finish under clothing, choose a thong or G-string made from comfortable cotton or breathable bamboo. Dispelling the myth that thongs equal discomfort, brands like Bonds, Calvin Klein and Boody offer a great range of G-strings that feel incredibly soft. Looking to amp up your lingerie collection? Choose a beautiful lace thong from designer brands like La Perla, Simone Perele and Agent Provocateur, or spice it up with a sultry G-string from luxe playwear brands like Ann Summers or Bluebella.

Shop the latest thongs and G-strings for women online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.