Women's By Yuliya

Follow your favourite brands

For updates on new arrivals, sale items & more. Shop your way.

Log in to shop your way.

Discover the By Yuliya collection at THE ICONIC

Founded on the belief that fragrance is a powerful form of self-expression, By Yuliya creates personal and empowering scents for the modern Australian woman. The brand was born from a desire to bridge the gap between expensive luxury perfumes and generic body mists, offering consciously-formulated, affordable fragrances that don't compromise on quality. Designed for those who see scent as an essential part of their identity, a spritz of By Yuliya is the ultimate tool for confidence, whether you’re heading to an important meeting, a first date, or simply moving through your day.

THE ICONIC offers a curated edit of By Yuliya fragrance, making it easy to find your new signature scent. Discover the brand’s beloved EDT Perfume Mists, including the popular Twenty Four Seven and Twin Flame collections, perfect for layering or wearing alone. For a versatile, on-the-go option, explore the innovative Multi-Purpose Solid Fragrance Balms, which melt into the skin for a subtle, lasting aroma. With travel minis and beautifully packaged bundles also available, you can explore the range or find the perfect gift. Browse the By Yuliya collection online at THE ICONIC and find a fragrance that tells your unique story.

By Yuliya FAQs

What are the scent profiles of the By Yuliya perfumes?

By Yuliya offers unique scents for different expressions of self. Twenty Four Seven is a fresh and versatile fragrance with notes of zesty citrus, elegant jasmine, and a warm base of sandalwood, musk, and vanilla. For a bolder statement, Twin Flame features a captivating blend of floral rose, daring spice, saffron, and a sensual trail of amber and blackcurrant.

Which By Yuliya fragrance is best for everyday wear versus special occasions?

Twenty Four Seven is designed as the perfect companion for your daily rhythm, ideal for everything from brunch to the boardroom. Its fresh and endlessly versatile profile makes it a signature for everyday wear. Twin Flame, with its bold and romantic notes, is crafted for special occasions, date nights, and moments when you want to leave a lasting impression.

How long does the scent of a By Yuliya Perfume Mist typically last?

By Yuliya Perfume Mists are formulated to offer impressive longevity, bridging the gap between a light body spray and a traditional perfume. The high-quality ingredients provide a beautiful scent that lingers, with many reviews noting that the fragrance lasts for hours and even well into the night. This makes them a perfect choice for a signature scent that endures throughout your day or evening.

Are By Yuliya fragrances Australian made and owned?

Yes, By Yuliya is a proudly Australian brand, with its fragrances handcrafted in Australia. The brand was founded in Sydney with a mission to celebrate individuality through unique, locally made scents. Choosing By Yuliya means you are supporting homegrown artistry and a vision of affordable luxury.