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Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer Virtue Labs - Volumizing Primer
Product details

SKU: VI628BT93FR

What is it?
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.

What it does
A lightweight, non-aerosol mist that absorbs into hair to prime any style.
KEY CLAIMS:
• After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.*
• 8 hours after first application, 94% of women said their style bounced back and restyled easier.*
• After only 3 uses, 100% of women felt their hair was less limp.*
• With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.*
*Consumer perception study conducted on 50 respondents after 5 uses/one week.

How to use
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Who’s it for
IDEAL FOR:
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.

What else you need to know
WHAT MAKES IT DIFFERENT:
Formulated with revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using Virtue’s proprietary keratin, leaving hair lustrous and shiny.

Ingredients List
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

Virtue Labs
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Volumizing Primer

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Offer ends 9 June 2026. Prices as marked.
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Colour: 150ml
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Gift With Purchase

Receive a complimentary Virtue Labs Damage Reverse Serum Deluxe, when you purchase selected items from Virtue Labs*. One gift per order. Offer available while stocks last. Subject to terms and conditions.

Product details

What is it?
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.

What it does
A lightweight, non-aerosol mist that absorbs into hair to prime any style.
KEY CLAIMS:
• After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.*
• 8 hours after first application, 94% of women said their style bounced back and restyled easier.*
• After only 3 uses, 100% of women felt their hair was less limp.*
• With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.*
*Consumer perception study conducted on 50 respondents after 5 uses/one week.

How to use
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Who’s it for
IDEAL FOR:
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.

What else you need to know
WHAT MAKES IT DIFFERENT:
Formulated with revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using Virtue’s proprietary keratin, leaving hair lustrous and shiny.

Ingredients List
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

Delivery & Returns

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Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.