Product details

SKU: VI628BT31JT

What is it?
Virtue® Volumizing Mousse by Virtue Labs instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the reparative power of our signature Alpha Keratin 60ku® with powerful supporting ingredients, this lightweight mousse goes above and beyond volume by adding strength and shine. No sticky residue, no crunchy finish. Just volume that lasts.

What it does
• Immediately, 98% of women felt their hair looked healthier and stronger after just one use.*
• After 3 uses, 96% of women felt their hair was hydrated, fuller, and that their style lasted longer.*
• After 1 week, 96% of women felt their hair had more volume and body, felt stronger, and looked healthier.*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.

How to use
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
TIPS: To get the most volume and lift, For lift and volume, focus the mousse on your roots before blow drying. To enhance your natural wave or curl, apply Volumizing Mousse from root to end and blow dry with a diffuser.

Who's it for?
• All hair types, especially those with fine or flat hair.
• Safe for color-treated and chemically treated hair.

What else you need to know
Virtue’s signature Alpha Keratin 60ku® binds directly to hair, filling and smoothing cracks and crevices along the cuticle while supporting ingredients add healthy bounce and fullness.

Ingredients List
Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein, Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4, Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin, PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

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Volumizing Mousse

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Offer ends 11 August 2026. Prices as marked.
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Product details

SKU: VI628BT31JT

What is it?
Virtue® Volumizing Mousse by Virtue Labs instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the reparative power of our signature Alpha Keratin 60ku® with powerful supporting ingredients, this lightweight mousse goes above and beyond volume by adding strength and shine. No sticky residue, no crunchy finish. Just volume that lasts.

What it does
• Immediately, 98% of women felt their hair looked healthier and stronger after just one use.*
• After 3 uses, 96% of women felt their hair was hydrated, fuller, and that their style lasted longer.*
• After 1 week, 96% of women felt their hair had more volume and body, felt stronger, and looked healthier.*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.

How to use
Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
TIPS: To get the most volume and lift, For lift and volume, focus the mousse on your roots before blow drying. To enhance your natural wave or curl, apply Volumizing Mousse from root to end and blow dry with a diffuser.

Who's it for?
• All hair types, especially those with fine or flat hair.
• Safe for color-treated and chemically treated hair.

What else you need to know
Virtue’s signature Alpha Keratin 60ku® binds directly to hair, filling and smoothing cracks and crevices along the cuticle while supporting ingredients add healthy bounce and fullness.

Ingredients List
Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein, Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4, Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin, PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications