Unreal Fur

Fake and proud of it, Unreal Fur is the ultimate guilt-free option. Loud, audacious and vibrant, Unreal Fur apparel and accessories are designed for proud, confident women with a conscience.

While faux-fur is no recent phenomenon, the brand noticed a huge gap in the market; women wanted quality materials and tasteful designs, while managing to preserve a guilt-free conscience. Brought to fruition in 2011, Melbourne-based vegan label Unreal Fur finally answered their prayers. Unreal Fur sources only the highest quality vegan materials to deliver a product that looks and feels as luxurious and glamorous as the real thing. From bold pink floor-skimming coats to soft and fluffy handbags, the brand’s tactile products are as innovative as they are sumptuous.

Imbued with a striking sense of drama, Unreal Fur accessories lend a signature finish to every evening ensemble. From round faux-fur clutches to chunky shoulder bags, each piece is unique in texture and tone. Shades of fuchsia, red, orange and absinthe make their way into most collections, while their neutral palettes of grey, black, walnut and beige lend a pillar-like versatility to your wardrobe rotation. Faux-suede vests offer up vintage-inspired aesthetic, while long and shaggy faux-fur coats lend a Marilyn Monroe-esque finish to formal occasions. Dress like a movie star and act like an activist by inundating your closet with statement pieces from Unreal Fur.

Utilising sustainable fibres, avoiding wastage and manufacturing ethically are just a few elements the brand considers throughout their design and production process. Animal cruelty should be a thing of the past, and we are all for it. Shop THE ICONIC, your one-stop location for cruelty-free Unreal Fur designs that genuinely promise to be more glamorous than the real thing.