Product details

SKU: WE348BT04RZ

What is it?
The ULTIMATE SMOOTH system from Wella Professionals is a prestige hair care ritual that nourishes hair in just 30 seconds, with a smoothness that lasts up to 3 days*. Designed for those who want to own their day by controlling their frizzy, dry or dull hair everyday. With more than 140 years of hair expertise, our scientists have combined Squalane and Omega 9 into a patented technology to nourish hair inside and recreate a protective barrier outside. * When using ULTIMATE SMOOTH Miracle Oil Serum if unwashed for 3 days vs untreated

What it does
-DETOX SHAMPOO: Formulated with Metal Purifier technology to detox your hair from metals - when using Miracle Oil Serum, nourishes in 30 secs, smoothness lasts up to 3 days* *if unwashed -CLEANSING: This shampoo cleanses gently and effectively with a luxurious lather -ANTI FRIZZ HAIR PRODUCTS: With Squalane & Omega 9 to deeply nourish hair inside & replenish hair outside - dermatologically tested & suitable for coloured hair -Nourishment in 30 seconds, smoothness that lasts up to 3 days* *when using Miracle Oil Serum if unwashed for 3 days vs. untreated

How to use
Apply to wet hair and lather. Rinse and repeat if necessary.

Whos it for?
For dry, dull & frizzy hair

What else you need to know
CAUTION: Do not get into the eyes. Keep out of reach of children. For any questions or concerns about side effects, always consult a medical professional.

Ingredients List
Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Phenoxyethanol, Sodium Xylenesulfonate, Panthenol, Sodium Benzoate, Parfum/Fragrance, Polyquaternium-10, Citric Acid, Trisodium Ethylenediamine Disuccinate, Glyceryl Oleate, Glycerin, Malic Acid, Aminomethyl Propanol, Limonene, Linalool, Histidine, Oleic Acid, Squalane, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Chloride, Sodium Citrate.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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Ultimate Smooth Shampoo 250Ml

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Offer ends 9 June 2026. Prices as marked.
Colour: 289G
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Product details

What is it?
The ULTIMATE SMOOTH system from Wella Professionals is a prestige hair care ritual that nourishes hair in just 30 seconds, with a smoothness that lasts up to 3 days*. Designed for those who want to own their day by controlling their frizzy, dry or dull hair everyday. With more than 140 years of hair expertise, our scientists have combined Squalane and Omega 9 into a patented technology to nourish hair inside and recreate a protective barrier outside. * When using ULTIMATE SMOOTH Miracle Oil Serum if unwashed for 3 days vs untreated

What it does
-DETOX SHAMPOO: Formulated with Metal Purifier technology to detox your hair from metals - when using Miracle Oil Serum, nourishes in 30 secs, smoothness lasts up to 3 days* *if unwashed -CLEANSING: This shampoo cleanses gently and effectively with a luxurious lather -ANTI FRIZZ HAIR PRODUCTS: With Squalane & Omega 9 to deeply nourish hair inside & replenish hair outside - dermatologically tested & suitable for coloured hair -Nourishment in 30 seconds, smoothness that lasts up to 3 days* *when using Miracle Oil Serum if unwashed for 3 days vs. untreated

How to use
Apply to wet hair and lather. Rinse and repeat if necessary.

Whos it for?
For dry, dull & frizzy hair

What else you need to know
CAUTION: Do not get into the eyes. Keep out of reach of children. For any questions or concerns about side effects, always consult a medical professional.

Ingredients List
Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Phenoxyethanol, Sodium Xylenesulfonate, Panthenol, Sodium Benzoate, Parfum/Fragrance, Polyquaternium-10, Citric Acid, Trisodium Ethylenediamine Disuccinate, Glyceryl Oleate, Glycerin, Malic Acid, Aminomethyl Propanol, Limonene, Linalool, Histidine, Oleic Acid, Squalane, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Chloride, Sodium Citrate.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Delivery & Returns

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Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.