Product details

SKU: BE294BT53ITA

What is it?
The Benefit They're Real Magnet Mascara Mini is a powerful lifting and lengthening mascara.

What it does
This 36-hour lengthening mascara with a magnetic force draws out lashes to extreme lengths, making them look 40% longer. The innovative extender brush with magnetically charged core pulls the magnetic mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zigzag bristles are strategically positioned to fan out, separate and define lashes.

How to use
Gently wiggle the wand from base of lashes to tips. Layer over and over for extreme length and powerful lift. Allow a few seconds of drying time between coats to build the most extreme lash drama.

Who's it for?
- Function: Lengthen
- Benefits: Long-wearing

What else you need to know
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length***

*Instrumental test on 21 women
**Than bare lashes. Instrumental test on 21 women
***Self-evaluation by 110 women after 1 week

Ingredients List
Product Claims: Fragrance-free, Oil-free, Paraben-free, Sulphate-free Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: Ci 19140 (Yellow 5, Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77163 (Bismuth Oxychloride), Ci 77288 (Chromium Oxide Greens), Ci 77289 (Chromium Hydroxide Green), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide)]. N° 14247/A

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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They're Real Magnet Mascara Mini

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This product cannot be returned or exchanged unless faulty.
Offer ends 9 June 2026. Prices as marked.
Colour: Magnet Mascara - Black Mini
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Product details

What is it?
The Benefit They're Real Magnet Mascara Mini is a powerful lifting and lengthening mascara.

What it does
This 36-hour lengthening mascara with a magnetic force draws out lashes to extreme lengths, making them look 40% longer. The innovative extender brush with magnetically charged core pulls the magnetic mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zigzag bristles are strategically positioned to fan out, separate and define lashes.

How to use
Gently wiggle the wand from base of lashes to tips. Layer over and over for extreme length and powerful lift. Allow a few seconds of drying time between coats to build the most extreme lash drama.

Who's it for?
- Function: Lengthen
- Benefits: Long-wearing

What else you need to know
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length***

*Instrumental test on 21 women
**Than bare lashes. Instrumental test on 21 women
***Self-evaluation by 110 women after 1 week

Ingredients List
Product Claims: Fragrance-free, Oil-free, Paraben-free, Sulphate-free Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: Ci 19140 (Yellow 5, Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77163 (Bismuth Oxychloride), Ci 77288 (Chromium Oxide Greens), Ci 77289 (Chromium Hydroxide Green), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide)]. N° 14247/A

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Delivery & Returns

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Returns

Unfortunately, this product cannot be returned or exchanged unless faulty.

Find out more about our return policy.