The Rocks Push

The Rocks Push

Australian swim label The Rocks Push was named after an infamous Sydney gang of the 1800’s - a group renowned for their polished style.

THE ROCKS PUSH offers a collection of sustainable leisure wear for men and boys. Best known for their swim shorts that have been made with the fierce Australian sun and surf in mind. Each pair features four way performance stretch, is double stitched for durability, has a zip back pocket and is crafted from sturdy, quick-dry recycled yarn spun from post-consumer waste. Their prints are playful, irreverent and wearable, seamlessly bridging the gap between swim and streetwear.

The environment isn’t simply a source of inspiration for the label, but it is also a cause close to their heart. They show their support by partnering with sustainability and conservation groups including the Australian Marine Conservation Society to channel a percentage of their profits to campaigns that are working to protect our landscape. More than that, they put their ethos into practice by using recycled, upcycled or natural fibres to make their clothes.

THE ROCKS PUSH Swim Shorts are made from recycled plastic bottles so they help reduce landfill.

THE ROCKS PUSH Linen Shirts are made from European Flax which absorbs large amounts of carbon dioxide, only uses natural rainwater for irrigation and improves soil quality so the earth breathes easier.

THE ROCKS PUSH UPF50+ Rashies are made from salvaged fishing nets which help clean the ocean and protect marine life.

Shop THE ICONIC’s curated edit of THE ROCKS PUSH range and you’ll feel as good as you look.