Product details

SKU: VI628BT89KK

What is it?
Virtue® Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while Virtue’s patented Alpha Keratin 60ku® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.

What it does
A lightweight aerosol spray that delivers a powerful burst of instant texture without feeling sticky or stiff.
• Immediately, 98% of women felt their hair had instant texture and volume.*
• After 8 hours, 94% of women felt that their style was enhanced and their texture, body, and style lasted all day.*
• After 1 week of use, 96% of women felt that their style lasted longer, had buildable hold and better texture definition.*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.

How to use
Shake well. Hold can 10 inches away from dry hair and spray evenly through roots to mid-length for subtle volume and touchable texture.

Who’s it for
• All hair types and anyone looking for added texture and definition.
• Safe for color-treated and chemically treated hair.

What else you need to know
Formulated with revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest.

Ingredients List
Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat., VP/VA Copolymer, Calcium Carbonate, Dimethicone, Keratin, Panthenol, Hydrolyzed Vegetable Protein, Salvia Hispanica Seed Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Tocopherol, Acetyl Triethyl Citrate, Silicone Quaternium-3. Quaternium-95, Galactoarabinan, Trehalose, Xylitol, Propanediol, Trideceth-12, Caprylyl Glycol, Parfum (Fragrance), Aqua (Water, Eau), Phenoxyethanol, Ethylhexylglycerin, Sodium Phosphate, Sodium Benzoate, Linalool, Hydroxycitronellal, Limonene, Coumarin.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

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Texturizing Spray

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Offer ends 9 June 2026. Prices as marked.
Colour: 140g
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Gift With Purchase

Receive a complimentary Virtue Labs Damage Reverse Serum Deluxe, when you purchase selected items from Virtue Labs*. One gift per order. Offer available while stocks last. Subject to terms and conditions.

Product details

What is it?
Virtue® Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while Virtue’s patented Alpha Keratin 60ku® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.

What it does
A lightweight aerosol spray that delivers a powerful burst of instant texture without feeling sticky or stiff.
• Immediately, 98% of women felt their hair had instant texture and volume.*
• After 8 hours, 94% of women felt that their style was enhanced and their texture, body, and style lasted all day.*
• After 1 week of use, 96% of women felt that their style lasted longer, had buildable hold and better texture definition.*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.

How to use
Shake well. Hold can 10 inches away from dry hair and spray evenly through roots to mid-length for subtle volume and touchable texture.

Who’s it for
• All hair types and anyone looking for added texture and definition.
• Safe for color-treated and chemically treated hair.

What else you need to know
Formulated with revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible, and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest.

Ingredients List
Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat., VP/VA Copolymer, Calcium Carbonate, Dimethicone, Keratin, Panthenol, Hydrolyzed Vegetable Protein, Salvia Hispanica Seed Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Tocopherol, Acetyl Triethyl Citrate, Silicone Quaternium-3. Quaternium-95, Galactoarabinan, Trehalose, Xylitol, Propanediol, Trideceth-12, Caprylyl Glycol, Parfum (Fragrance), Aqua (Water, Eau), Phenoxyethanol, Ethylhexylglycerin, Sodium Phosphate, Sodium Benzoate, Linalool, Hydroxycitronellal, Limonene, Coumarin.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

Delivery & Returns

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Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.