True raw material denim, a Percival first. This isn't your everyday indigo; it's raw, unapologetic, and structured.

Now, a quick heads up: that initial rigid feel? Entirely intentional. It will soften up after a few weeks of wear and only get better with age. The real beauty of raw denim is that no two pairs end up the same. Over time, they’ll break in to show signs of wear unique to your everyday movements - moulding natural creases from how you sit, fading where you stash your phone or wallet, and shaping perfectly to how you cuff them at the ankle.

- Features: Men's raw denim jeans in indigo, cut from 14oz 100% BCI cotton in an unwashed, untreated raw denim. Straight leg with a classic five-pocket construction, contrast amber stitching, and a leather patch at the rear waistband. True raw denim will soften and develop unique creases and fades over time, evolving with every wear. We recommend delaying washing for 6+ months to build distinct fades. Sized to accommodate expected shrinkage (1-2 inches in the waist and 2-3 inches in the leg length). A considered pair of men's raw jeans built to improve with age.
- Material: 100% BCI Cotton, 14oz - Raw Denim (unwashed & untreated)
- Colour: Raw Indigo
- Fit: Straight leg, take your usual size, if you are often between sizes, take your lower size. PLEASE NOTE: These are crafted from true unwashed raw denim, so expect 1-2 inches of shrinkage in the waist and 2-3 inches of shrinkage in the leg length (approx. 5 to 10%) after the first wash.
- Care: Delay washing for 6+ months to allow unique, personal fades to build. Spot clean stains and air out to refresh between wears. If you must wash, wash inside out at a cold temperature, and wash separately on the first wash. Raw denim is unwashed and untreated, so excess indigo may naturally rub off or bleed. Avoid contact with light-coloured footwear when first wearing; excess indigo dye may naturally transfer to light clothing, shoes, and furniture - handle with care. Do not bleach or tumble dry. Iron on low heat.