What is it?
Cleans | Replenishes | Nourishes
Hydrates | Softens | Renews
Rebuilds | Strengthens | Silkens

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability.

Virtue® Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.

Renew dehydrated hair every time you wash with Virtue®’s nourishing and revitalizing Recovery Shampoo and Conditioner and best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types.

Formulated with first-of-its-kind Alpha Keratin 60ku®, this trio behaves like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

What it does
KEY CLAIMS:
• 97% of women said their hair felt softer after just one use.*
• 97% of women felt their hair was less damaged.*
• 91% of women felt their hair was more manageable.*

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

How to use
Shampoo/Conditioner: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed in place of conditioner.

TIPS
As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.

Who's it for?
IDEAL FOR:
• All hair types, especially hair that’s damaged or in need of extra care.
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

What else you need to know
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Ingredients List
RECOVERY SHAMPOO - LILIAL FREE:
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

RECOVERY CONDITIONER - LILIAL FREE:
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Isododecane, Cetyl Esters, Ethylhexylglycerin, Keratin, Panthenol, Salvia Hispanica Seed Extract, Amaranthus Caudatus Seed Extract, Quercus Petraea Fruit Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Asiaticoside, Hydrolyzed Quinoa, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Extract, Moringa Oleifera Seed Oil, Tocopherol, Madecassoside, Cinnamidopropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Xylitol, Trehalose, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Sprout Extract, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Propanediol, Caprylyl Glycol, Glycerin, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Dimethiconol, Maltodextrin, Quaternium-95, Gluconolactone, Phytic Acid, Ceteareth-20, Polysorbate 80, Disodium Phosphate, Caprylyl/Capryl Glucoside, Butylene Glycol, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Phenethyl Alcohol, Caprylic Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Phosphate, Sodium Benzoate, Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool.

RESTORATIVE TREATMENT MASK - LILIAL FREE:
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Keratin, Panthenol, Salvia Hispanica Seed Extract, Amaranthus Caudatus Seed Extract, Quercus Petraea Fruit Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Asiaticoside, Hydrolyzed Quinoa, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Tocopherol, Madecassoside, Cinnamidopropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Xylitol, Trehalose, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Propanediol, Caprylyl Glycol, Glycerin, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Dimethiconol, Maltodextrin, Quaternium-95, Gluconolactone, Phytic Acid, Polysorbate 80, Disodium Phosphate, Caprylyl/Capryl Glucoside, Butylene Glycol, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Phenethyl Alcohol, Caprylic Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Phosphate, Sodium Benzoate, Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool.

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