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Refresh, Revive, Recirculate: Discover RE-ICONIC®
Breathe new life into your wardrobe with RE-ICONIC®. Through collaboration with leading innovators, RE-ICONIC® offers thoughtful ways to refresh, revive and recirculate your fashion — all in one destination. From a curated selection of pre-loved and rescued fashion finds to easy tailoring, simple donation and responsible recycling services, we’ve made it easy to extend the life of your clothing and make space with purpose.
This is the start of where fashion comes full circle. We’ll evolve our solutions over time, so you can continue to make considered choices when you shop at THE ICONIC. Meet your closet’s circular champions.
PRE-LOVED
Find one-of-a-kind pieces at reduced prices and give standout styles a new life. Shop our selection of premium, pre-loved clothing from leading specialists — including CIRKULAR for elevated womenswear, Azura Reborn for luxury finds and The Real Deal for vintage streetwear.
RESCUED
Give fashion a second chance. Choose rescued fashion and help every item reach its full potential. Handpicked items with minor flaws are expertly repaired and cleaned by Revibe, so you can make them yours for a reduced price. You can also shop unique upcycled pieces handcrafted from rare vintage towels by Australian brand Re/lax Remade.
ALTERATIONS & REPAIRS
Step into your perfect fit and keep your favourites for longer with a new clothing Alterations & Repairs service, powered by Hello Tailr. Hello Tailr partners with social enterprises that support women through training and job opportunities. Whether your pants or jeans need a quick hem or minor repair, arranging professional tailoring is simple — just select and pay for your service online, send your item to Hello Tailr, and the skilled team will take care of the rest. Refresh your wardrobe with ease and make your style last season after season.
DONATE & RECYCLE
Hit refresh and help fashion a better future. Add a REWEAR or RCYCL service to your ICONIC order to donate clothes to trusted Salvos Stores or recycle items into new materials. Simply fill the provided bag and take it to your nearest drop-off location — your service fee covers the cost of shipping and clothes recycling. Keep clothing in use for longer and reduce textile waste to landfill.
RE-ICONIC® FAQs
RE-ICONIC® is THE ICONIC’s central destination for circular fashion solutions - bringing together Pre-Loved pieces, Rescued items, Alteration & Repair services and Donation & Recycling pathways. The hub is designed to make it easy and enjoyable for customers to refresh and recirculate their wardrobes via THE ICONIC’s app and website.
RE-ICONIC® helps to extend the life of fashion items through reuse (Pre-Loved, Rescued), care services (Alterations & Repairs) and supports responsible end-of-use solutions through the donation of usable clothing and recycling of unusable clothing. While a small part of THE ICONIC’s business, these initiatives provide a practical way for our customers to choose to participate in circular solutions, support the development of a circular fashion system in Australia, and help reduce textile waste to landfill.
With growing customer demand for more responsible shopping options and an urgent need to address fashion waste, these initiatives are a natural next step in THE ICONIC’s ongoing sustainability journey. As foundation members of Seamless (Australia’s national clothing product stewardship scheme), we are committed to contributing to the development of a circular fashion system in Australia. The RE-ICONIC® initiatives are built in collaboration with like-minded businesses, which is essential to creating lasting progressive change in the industry. RE-ICONIC® will evolve as we continue to discover better and easier ways for our customers to participate in the circular fashion economy.
A circular fashion system eliminates waste through a product’s lifecycle by ensuring clothing is made using safe, recyclable or renewable inputs, is used for longer, and is made to be reused. This is in contrast to a traditional linear system, in which clothing is made, used and discarded.
Circular fashion comes to life through circular design (garments are more durable, have recycled content and are recyclable), circular business models (such as reuse, resale, repair and rental) and closing the loop through effective textile collection, sorting and recycling. We all have a crucial role to play in developing and implementing an effective circular system.
Yes, THE ICONIC is proud to be a B Corp Certified business, accredited by B Lab. This Certification recognises that we meet verified global standards of social and environmental performance, accountability and transparency, and that we’re committed to balancing profit with purpose - following a comprehensive assessment across our business.
To learn more about THE ICONIC’s B Corp Certification, visit our People & Planet Positive Playbook.
