Prene

Prene

Melbourne-based Australian accessory brand Prene are the female-owned label steering the perforated Neoprene wave. Founded in 2015, Director Tammy Green launched the label from her bedroom and has since seen the brand shoot to IT-bag status; as the label conceptualise and creates instantly recognisable, sport-meets-street accessories.

Designed for everyone from full-time office workers to athletes and mamas, Prene deliver a hefty dose of functionality within their fashion-friendly designs. Whether it’s a crossbody for the essentials or a tote for all of your day-to-day necessities, Prene pieces offer abundant style that doesn’t compromise on performance.

Prene is a completely vegan brand, crafting their coveted bags from the wetsuit material neoprene. Lightweight and machine washable, the fabric is a hard-wearing alternative to more traditional textiles, while reinforced rope handles are effortlessly comfortable to wear. The label is also mindful of lifestyle needs, with all products designed in Melbourne with a focus on everyday practicality.

THE ICONIC’s curated edit of the label’s designs includes totes, crossbody bags, cosmetic pouches, backpacks and clutches, a selection of which being customisable with inserts if additional space is required. If you want to shake up your accessories rotation this season, look no further than THE ICONIC and Prene.