What Is it?
Introduce your lips to the iconic M·A·C formula that transformed a multi-step blurring technique into a single, powder-soft swipe. Formulated with four soft-focus powders, this hazy matte Lipstick provides the perfect blur of weightless matte colour with sheer-to-medium buildable coverage and 10HR moisturizing longwear. Designed for instant, all-day and overtime hydration, this comfortable, good-for-lips formula boosts moisture by +54% instantly*, while salicornia herbacea extract, derived from the salicornia succulent, improves lip moisture after one week**. Plus, it instantly blurs lip lines and smooths lips for a softer look with continued use. Blot and blend into the centre of lips for a just-bitten ombre affect or glide across lips for a bolder look with a gorgeous gradient around the edges.

What It does
•10HR colour-true longwear
•Increases hydration by +54% instantly
•Hydrates lips all day, 10 hours
•Improves moisture at one week with salicornia herbacea extract
•Blurs and moisturizes for smooth lips
•Sheer-to-medium buildable coverage
•Comfortable, lightweight formula
•Lips feels soft
•Non-smudging, non-flaking, and non-bleeding, 10 hours
•100% saw an improvement in moisturization at 10 hours
•100% saw an improvement in moisturization after 1 week of use (overtime)
•99% said it provided a precise application after 1 week
•95% agree it provides even colour payoff after 1 week
•94% agree lips feel comfortable throughout wear
•94% agree lips look hazy

How To Use
•Apply Lipstick directly to lips.
•Reapply throughout the day as needed.
•Pro tip: Apply to the centre of lips and blend out using a 318S Brush for a just-bitten ombré effect.

Ingredients List
Dimethicone, Synthetic Wax, Isohexadecane, Hydrogenated Polydecene, Hdi/Ppg/Polycaprolactone Crosspolymer, Polymethylsilsesquioxane, Trimethylsiloxysilicate, Sorbitan Sesquioleate, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Disteardimonium Hectorite, Tocopheryl Acetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phytosteryl Canola Glycerides, Salicornia Herbacea Extract, Caprylic/Capric Triglyceride, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Polydecene, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Saccharin, Vanillin, Dimethicone Crosspolymer, Polysilicone-11, Triethoxycaprylylsilane, Silica, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 28 (Ci 45410), Red 30 (Ci 73360), Red 33 (Ci 17200), Yellow 5 (Ci 19140), Blue 1 Lake (Ci 42090), Red 7 Lake (Ci 15850), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.