Luv Aj - New Zealand

Cult jewellery label Luv Aj was launched in 2005, with designer Amanda Thomas transforming her after-school passion into her very own line of women’s accessories. By the tender age of 16, Thomas had caught the attention of a buyer who ordered her entire line to be stocked in stores – soon after, Luv Aj was born.

Drawing inspiration from creatives and designers around her, Thomas has accelerated her accessories brand to create an extensive product range that fuses the tough with the feminine. The Luv Aj woman is glamorous and sophisticated with an element of edge, exuding a carefree confidence everywhere she goes. She isn’t afraid to stand out, and wants her look to be just as powerful and ahead of the curve as she is.

THE ICONIC offers an extensive range of Luv Aj jewellery and accessories. The brand’s signature spikes can be found on drop earrings and delicate pendants, rendered in polished gold and sleek silver. Twinkling pave crystals and rose gold plating lend pieces some feminine flair, while intricate bodychains and harnesses bring a sultry element to even the simplest of outfits. Earrings and chokers are dotted with exotic snake and starburst motifs, while cross and evil eye charms punctuate otherwise pared-back designs. For jewellery and accessories that make a statement, shop THE ICONIC’s selection of Luv Aj today.