Kowtow

Browse the Kowtow collection at THE ICONIC

Kowtow offers a vision of fashion that is both beautiful and responsible. Born from a desire for transparency and ethical production, the New Zealand label creates clothing for the modern woman who values style with substance. Each collection is built on a foundation of sustainability, using certified fair trade organic cotton and circular design principles. The brand’s aesthetic is defined by minimalist elegance and architectural silhouettes, offering a calm, considered alternative to fleeting trends. This is Kowtow clothing designed to be loved and worn for years to come, reflecting a mindful approach to building a timeless wardrobe.

THE ICONIC is your destination for a curated selection of Kowtow in Australia. Build your wardrobe with the brand’s signature pieces, from luxuriously soft organic cotton basics and oversized shirts to elegant knitwear and cardigans perfect for layering. Discover a range of minimalist dresses that move effortlessly from work to weekend, alongside contemporary wide-leg pants and jeans that form the cornerstone of a versatile wardrobe. Whether you're investing in a statement sweater or refreshing your everyday essentials, explore a collection that champions both impeccable design and a deep respect for people and the planet.

Kowtow FAQs

What makes Kowtow a sustainable and ethical brand?

Kowtow is committed to ethical and sustainable practices, from seed to garment. The brand uses 100% Fairtrade certified organic cotton and ensures its supply chain provides fair wages and working conditions. With certifications like B Corp and a focus on creating plastic-free garments, Kowtow exemplifies a transparent and mindful approach to fashion.

How does Kowtow clothing fit and what size should I get?

Kowtow's collection includes a range of fits, from close-fitting to relaxed and oversized styles. For the most accurate sizing, it is best to compare your measurements against the size guide provided on the page, which aligns with standard Australian sizing. For pieces described as having a relaxed or oversized fit, you can consider your usual size for the intended look or size down for a closer fit.

How do I care for my Kowtow pieces to make them last?

To extend the life of your Kowtow garments, wash them only when necessary on a cool cycle at 30°C or below, and separate colours. It is best to line dry pieces in the shade to maintain their colour, and consider steaming them between wears to refresh the fabric. For knitwear, always dry the garment flat and fold it for storage to prevent stretching and maintain its shape.