What is it?
Virtue Labs Healing Gloss a reparative, in-shower treatment that helps restore softness, smoothness, and radiant shine. This shake-to-activate formula smooths and seals the cuticle to instantly deliver 2.5x more shine* and leave hair significantly smoother through 5 washes*. (vs at least 5 washes)

What it does
Repair that Radiates Clinically proven to immediately repair hair to the core* 2.5x more shine instantly* Hair significantly smoother through 5 washes* After 4 weeks 86% said their hair has never appeared shinier and more luminous** After 2 weeks 88% said their hair looks healthier and more vibrant** * Independent, third party bioinstrumentation clinical study **Consumer perception study conducted on 50 panelists after 4 weeks of usage at an independent, third-party lab

How to use
After shampooing, condition if needed and rinse. Squeeze out excess water, then shake to activate. Apply section by section from root to ends, working through for even saturation. Leave on for 3–5 minutes, then rinse. Use weekly or as needed.

Who's it for?
All hair types especially those we are dull, damaged and need of extra care Safe for color-treated and chemically treated hair

What else you need to know
WHAT MAKES IT DIFFERENT: Unlike traditional glosses that sit on the surface, this reparative treatment works from within to repair damage while enhancing shine. Powered by Alpha Keratin 60ku®, it restores hair’s natural foundation—so shine isn’t just added, it’s revealed. FRAGRANCE: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ingredients List
Glycerin, Alcohol Denat., Aqua (Water, Eau), Keratin, Polyquaternium-113, Hibiscus Sabdariffa Flower Extract, Pinus Sylvestris Cone Extract, Caesalpinia Spinosa Fruit Pod Extract, Ricinus Communis (Castor) Seed Oil, Rubus Idaeus (Raspberry) Fruit Extract, Tocopherol, Helianthus Annuus (Sunflower) Sprout Extract, Castor Oil Propanediol Esters, Cetrimonium Chloride, Quaternium-95, Behentrimonium Chloride, Parfum (Fragrance), Ethylhexylglycerin, Propanediol, Caprylyl Glycol, Maltodextrin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Sodium Metabisulfite, Sodium Benzoate, Citric Acid, Potassium Sorbate, Phenoxyethanol, Dipropylene Glycol, t-Butyl Alcohol, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, Citrus Aurantium Peel Oil, Hexamethylindanopyran, Vanillin.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.