Faithfull - New Zealand

Founded in Bali in 2012, womenswear label Faithfull was the brainchild of Sarah-Jane Abrahams and Helle Them-Enger, whose respective backgrounds allow them to meld the Australian easy-going spirit with Scandinavian chic minimalism. Created with the traveller in mind, effortless style is the brand’s ethos, with their range of wrap dresses, slip-on tops and relaxed, lightweight trousers.  

The label has made bohemian flourishes and relaxed silhouettes their signature, with the pieces tailor-made for taking you from sunny days to balmy evenings by the seaside. Their earthy colour palette is punctuated by rich burgundies and shades of sky blue, evoking the burnished tones of the Balinese landscape.

Ruched, shoulder-baring tops and free-flowing dresses sport easy stripes and tasselled trims. The label’s playsuits expertly walk the fine line between daring and demure, with their thigh-skimming length and voluminous sleeves. Lush satin and breezy linen mark out Faithfull’s designs as the perfect blend of indulgence and practicality.

True to the label’s island beginnings, each Faithfull piece is designed, printed and dyed in Bali. Drawing inspiration from days spent on holiday, the range offers you the chance to imbue your everyday wardrobe with luxurious reminders of sunny days spent seaside. Browse THE ICONIC’s edit of the Faithfull range and find a new favourite for the summer and beyond.