Damson Madder

Damson Madder - New Zealand

Spirited by a distinctive and directional brand identity, UK label Damson Madder curates a covetable edit of women’s clothing and accessories with charming personality. Founded in 2020 by Emma Hill, Damson Madder London plays with colour, prints, texture and design for a collection of standout pieces with infectious energy.

For those enraptured by the cottagecore aesthetic, a Damson Madder dress is sure to hit all the right notes. Frills, bow details, gingham and milkmaid necklines make appearances in mini, midi and maxi silhouettes, along with perfectly tailored puff sleeves, smocking and artful logo placements. If co-ords are more your style, mix and match the label’s signature prints to personalise your own Damson Madder set, such as lively fruit prints and colourful stripes. A Damson Madder gilet or vest top is quintessential to the brand’s signature Scandi Girl look, best styled with a blouse and slouchy printed pants or leopard jeans to complete the outfit.

Mixing elements of resortwear, the British line also masterfully designs swimwear and bikini separates to reinvigorate your holiday capsule wardrobe with doses of dopamine dressing. Extend the maximalist aesthetic into your accessories edit with playful bags and crochet totes in bright and vivacious colourways. Find Damson Madder in Australia at THE ICONIC, official online stockist of the trending English fashion label.