What is it?
Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls
from humidity, heat, and environmental damage with
these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently
cleanses while removing excess oils and buildup to maintain
the natural curl pattern. It protects against humidity, heat,
and environmental damage while mending and prepping hair
for manageable, frizz-free styles.

Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl
patterns while repairing brittle hair that’s more prone to
breakage. Virtue® Curl is also the only premium curl line free
of parabens, phthalates, silicones, sulfates, formaldehyde
donors, and synthetic colorants.

What it does
KEY CLAIMS
• 96% of women said their hair was healthier and easier to
style after 1 week.**
• 94% of women said their curls were bouncier after 1 week.*
• After 2 weeks, 92% of women said hair was softer, shinier,
and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-
defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl
Conditioner for 2 weeks.
**Consumer Perception Study of 53 women who used Curl Shampoo, Curl
Conditioner and Curl-Defining Whip for 2 weeks.

How to use
Wet hair thoroughly, work a quarter-size amount of shampoo
into palms, and emulsify with water, working into a lather
before applying. Massage shampoo into hair and scalp to form
a rich lather. Rinse and repeat if necessary. For best results
follow with Virtue® Curl Conditioner.

Who's it for?
IDEAL FOR
• A broad range of soft waves to highly textured curl patterns.
• Safe for color-treated and chemically treated hair.

What else you need to know
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Ingredients List
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside,
Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice)
Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed
Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate,
Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate,
Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine
Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

Learn more about Cruelty Free Certifications