BY JOHNNY. NZ

BY JOHNNY.

BY JOHNNY. is the brainchild of young Australian fashion designer Johnny Schembri. Founded in 2009, the brand had its start as a humble stall at Sydney’s Paddington Markets as a collaboration with his sister Renee, and quickly gained national recognition after Schembri placed third in reality television series, Project Runway. 

BY JOHNNY.’s success at Australian Fashion Week over the past five years has seen the label cement its place in the industry, with the brand becoming a favourite for black-tie dresses among local actresses, artists and fashion bloggers alike.

Creating party-perfect dresses in mini to formal lengths, each article is designed in-house, and to this day, lovingly designed in Australia. Stretch neoprene, crepe and soft jersey are favoured fabrications the brand uses season after season, with bold patterns and prints designed by Schembri himself. Choose from expertly draped dresses, figure-hugging body-cons, trumpet skirts and chic camisoles in pastel-pretty hues, custom prints or bold blocks of colour, plus resort-ready sets and separates for laidback-luxe ensembles.

THE ICONIC stocks a stylish and current selection of BY JOHNNY. pieces perfect for all your occasions, from cocktail parties to special events like weddings. Browse through our handpicked designer edit, and enjoy your new after-dark essentials from this coveted Australian label delivered to your doorstep today.