What is it?
Aveda's Be Curly Advanced™ Shampoo cleanses, moisturizes and removes product build-up for curls, coils and waves.

What it does?
Key Benefit/RTB
Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.

Free From
Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.

Suitable for:
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C) All hair types: fine, medium and thick

DETAILS
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.

Created with our expert team of texture stylists.

94% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses when used with be curly advanced™ conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

REGIMEN
Tight curls and coils: - On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
- Co-wash curls and coils between wash days to gently cleanse without stripping Wavy and loosely curly hair:
- On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
- Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

INGREDIENTS
Vegan curl-perfecting peptide: - Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
- Peptide with low molecular weight penetrates and fortifies vulnerable strands
- 17 essential amino acids

Kokum seed butter:
- Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone and sulfate cleanser free

RESPONSIBLE RESOURCING
Kokum seed butter:
A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction

RESPONSIBLE MANUFACTURING
- We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind
power credits and offsets. - Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

RESPONSIBLE PACKAGING
Minimum 90% post-consumer HDPE bottle. Please recycle.

How to use
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner

Who's it for?
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Ingredients list
Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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