What is it?
Smooths, deeply conditions and adds shine to curls, coils and waves

What it does
Key Benefit/RTB
Intensive treatment masque conditions, smooths and adds shine to curls, coils and waves.
Protects from frizz in high humidity while creating definition.

Free From Drying Alcohol, Gluten, Silicone, Phthalates, Parabens Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers

Suitable for:
• All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A – 2C)
• All hair types: fine, medium and thick

DETAILS
Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.

This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%
1. The formula also protects from frizz and leaves hair looking more defined and 2X2 shinier.
Created with our expert team of texture stylists.

97% naturally derived3. Vegan. Leaping Bunny Approved.
1Ex-vivo testing on tresses2Ex-vivo testing on tresses vs unwashed hair.
3Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

REGIMEN
Coils and tight curls:
• On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
• Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow the co-wash with the intensive curl perfecting masque or conditioner, depending on your individual hair needs, and the curl perfecting primer. Then, style with coil definer gel.

Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

INGREDIENTS
Vegan curl-perfecting peptide:
• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
• Peptide with low molecular weight penetrates and fortifies vulnerable strands • 17 essential amino acids

Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
Baobob seed oil:
• Amplifies light reflection across curl pattern for enhanced shine
Sunflower seed oil and shea butter:
• Conditions, moisturizes and deeply nourishes curls, coils and waves

Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter:
A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
RESPONSIBLE MANUFACTURING
• We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
• Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

RESPONSIBLE PACKAGING
200 ml and 25ml: 100% post-consumer PET jar
PAIRS WELL WITH
Pairs well with be curly advanced™ shampoo, co-wash, primer, curl enhancer cream or coil definer gel based on your curl type

How to use
After shampooing, smooth through damp hair. Leave on 2 – 5 minutes. Rinse thoroughly.

Who’s it for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Ingredients List
Water\Aqua\Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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