August Berg

Discover the August Berg collection at THE ICONIC

Founded on the Danish concept of 'Timefulness', August Berg creates more than just timepieces; they offer a reminder to live consciously and with purpose. Reflecting a minimalist Scandinavian aesthetic, each watch is a masterpiece of elegant design and accessible luxury. Perfect for the modern Australian who values both style and substance, August Berg's mission-driven approach also resonates with those seeking to make a positive impact with their purchases, making each piece a thoughtful investment in timeless style.

THE ICONIC is your destination for a curated collection of August Berg watches. Discover the clean, contemporary lines of the Serenity collection, available with versatile Milanese mesh or classic leather straps. Explore the celebrated Morris & Co. collaboration, featuring intricate, artful dials that make a unique statement. With a variety of case sizes and finishes, from polished rose gold to sleek silver, there's an August Berg watch to suit every wrist and occasion. Whether you're elevating your everyday look or searching for a meaningful gift, browse the range and find your perfect piece today.

August Berg FAQs

How do I choose the right size and style of August Berg watch for me?

August Berg offers a range of case sizes, commonly from a petite 26mm to a larger 40mm, allowing you to choose based on your wrist size and style preference. As a general guide, smaller cases around 32mm suit slender wrists, while 40mm cases offer a bolder look. The brand's minimalist Danish aesthetic is complemented by interchangeable straps in materials like classic Italian leather, modern Milanese mesh, and breathable Perlon, so you can easily customise your watch to suit any occasion.

What makes August Berg watches a good choice?

August Berg watches are a thoughtful choice, combining timeless Danish design with high-quality materials and a strong social mission. Each watch features a durable surgical-grade stainless steel case and a scratch-resistant sapphire crystal glass, powered by a reliable Japanese quartz movement. Embracing a philosophy of "Timefulness", the brand also gives back by providing six months of quality education to a child in Asia or Africa for every watch sold, making it a purchase you can feel good about.

What materials are used in August Berg watches and how should I care for them?

August Berg watches are crafted from premium materials, including surgical-grade stainless steel (316L) for the case and anti-reflective sapphire crystal for the glass. Strap options include genuine Italian leather, stainless steel Milanese mesh, and woven Perlon nylon. To care for your watch, avoid contact with perfumes and creams, and note that they are water-resistant for everyday use but not suitable for showering or swimming. For leather straps, gently wipe with a slightly damp cloth and allow to air dry completely.

Where are August Berg watches designed and made?

August Berg watches are a product of classic Danish design, conceived by renowned Danish watch designer, Magnus Joergensen. This heritage is reflected in the minimalist and functional aesthetic that is characteristic of Scandinavian design. To ensure precision and quality, the timepieces are powered by reliable Japanese quartz movements and feature high-quality materials such as Italian leather for the straps.