What is it?
A sulphate-free smoothing shampoo that gently cleanses, fights frizz and humidity while leaving hair soft, sleek, shiny and hydrated.

What it does?
Our smoothest operator to naturally cleanse, fight frizz and protect against humidity. A weightlessly moisturising, sulphate-free shampoo that leaves you with sleek, soft, shiny strands. Naturally powered by hydrating ingredients lke Hyaluronic Acid and Argan, plus a triple blend of frizz-repairing nutrients that calm frizz, and strengthen hair.

How to use:
how to use
Shake before use to blend, as natural products can settle. Use 1-3 pumps, emulsify in hands to get a nice lather, then massage into hair and rinse. We reco a double cleanse to nourish the scalp and strands. Use as often as needed. Avoid eyes and discontinue use if you notice any irritation.

Start with 1 pump for fine/short hair, and up to 3 pumps for long/thick hair.

You may notice a short period where hair feels oilier – this is totally normal with low lather shampoos. It’s part of the detox process as you move from chemical to natural, silicone and sulphate-free formulas.

Who's it for
Suitable for all hair types.

What else you need to know:
the low down
Aloe-based

Cruelty-free & vegan

Salon quality & scalp friendly

Powered by Aussie naturals

Free from silicones, sulphates, parabens

fragrance
A light summer cocktail on a long summer's night with top notes of coconut and strawberry and base notes of vanilla and musk

Ingredients list
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycerin, Decyl Glucoside, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Coconut Acid, Propanediol, Cocamidopropyl Dimethylamine, Pentylene Glycol, Caprylyl Glycol, Parfum/Fragrance, Potassium Sorbate, Sodium Benzoate, Citric Acid, Panthenol, Hydrolyzed Jojoba Esters, Hydrolyzed Wheat Protein, Cocos Nucifera (Coconut) Oil, Hydrolyzed Quinoa, Butyrospermum Parkii (Shea) Butter*, Ethylhexylglycerin, Polyquaternium-10, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Argania Spinosa Kernel Oil*, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Benzyl Benzoate, Hexamethylindanopyran, Jojoba Esters, Polyquaternium-7, Sodium Hyaluronate, Vinegar, Tocopherol, Hydrolyzed Adansonia Digitata Seed Extract, Coumarin, Benzyl Salicylate, Arctium Lappa Root Extract*, Centella Asiatica Extract, Terminalia Ferdinandiana Fruit Extract, Sodium Hydroxide, Helianthus Annuus (Sunflower) Seed Oil*, Magnesium Oxide, Sodium Ascorbyl Phosphate, Hydrogenated Palm Glycerides Citrate. *Certified Organic Ingredients

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.