Andersson Bell

Andersson Bell - New Zealand

Bring a heady dose of contemporary cool to your wardrobe with cult label Andersson Bell. THE ICONIC stocks a curated edit of the latest Andersson Bell clothing, with a focus on modern menswear and premium unisex pieces for his-and-her style moments.

A sartorial symbiosis from the very beginning, Andersson Bell was launched in Seoul in 2014, with the Creative Director drawing inspiration from the cultural juxtapositions between Korea and Scandinavia. The brand’s own name is an ode to this unlikely pairing, with ‘Andersson’ a common Swedish surname and ‘bell’ nodding to the traditional Korean temple bell. With these two opposing forces now unified, Andersson Bell was born.

The label reworks typical Scandinavian style notes like colour and exaggerated shape with a well-honed Korean design aesthetic. An eye for detail and meticulous construction means every Andersson Bell piece is a wearable work of art, brought to life in premium textiles that offer exceptional drape, fit and longevity. Now looking beyond the borders of their original Scandinavian inspiration, Andersson Bell dresses the global citizen and draws inspiration from any locale that piques interest.

THE ICONIC’s tight edit of Andersson Bell has the building blocks of every discerning wardrobe, made anew with clever contemporary flourishes. The brand’s printed and embroidered t-shirts are offered in an androgynous fit for optimum wearability, while a range of knits and sweatshirts carries the ethos well into cooler weather. Blazers and jackets in denim and jacquard wool make layering more than an afterthought, while wide-legged trousers and timeless denim round out the collection.

Inject a contemporary point of difference into your everyday wardrobe with premium picks from Andersson Bell, available to shop online at THE ICONIC with the option of free and fast shipping across Australia and New Zealand.