Lulu & Rose - New Zealand

Sydney-based womenswear label Lulu & Rose have made contemporary silhouettes and on-trend flourishes their signature. Their designs are aimed at the fashion-forward woman who appreciates the importance of grounding statement pieces with evergreen basics and this ethos is reflected in THE ICONIC’s edit of the label’s knitwear, chic separates and feminine dresses.

Displaying an innate understanding of proportions, the label plays with voluminous and figure-skimming silhouettes to create flattering pieces that you will turn to time and time again. Offering the opportunity for women to create their own style that spans work and play, Lulu & Rose have perfected the art of understated separates, flirty playsuits and easy dresses. Their colour palette of icy blues, soft greys and rich, earthy hues makes for a seamless fit with the rest of your wardrobe, and serves as a perfect canvas for bold looks.  

Drawing inspiration from masculine tailoring, shirts and trousers feature pinstripes and check prints that are balanced by feminine flourishes such as flared sleeves and fluted hems. Anchor your wardrobe with a knit pencil skirt or a tie-neck blouse that evokes a timeless elegance.

For off-duty occasions, call on the intricate crochet and lace pieces for a flirty, peek-a-boo look, or look to the relaxed playsuits for laid-back weekend style. The slinky cami tops are an ideal underpinning for a sheer blouse, or tucked into high waisted flares, they evoke sleek '70s style.  

Browse through the ICONIC edit to find your new favourite Lulu & Rose pieces.