Lost Ink Plus - New Zealand

LOST INK Plus captures the spirit of its parent label, and expands its scope to include options for all shapes and sizes. Looking to be the bridge between boutique and high street, LOST INK was founded in 2014 by a group of young entrepreneurs with years of combined experience in the industry. Based in London, and drawing on the city’s rich fashion history and iconic landscape, the designers behind the label put their collective talents behind an effort to create designs that are directional, yet wearable, innovative while being affordable. This inclusive spirit led to the creation of LOST INK Curvy.

Drawing on the noted street style hubs of London, from Soho to Carnaby Street, LOST INK Curvy aims to reinterpret of-the-moment trends into wearable, flattering silhouettes for curvier figures. The label creates for the modern woman who isn’t afraid to stand out, daring with her fashion choices while expressing a strong sense of individuality. Displaying an innate understanding for women’s needs and endless scope of style preferences, the label offers a range of options, from wrap dresses that promise a customised fit to embellished separates with intricate detailing.

Browse THE ICONIC’s edit of LOST INK Curvy for a statement piece or staple go-to that will make you feel your most confident.