'ALL IN' | Australian Retail x Red Cross Bushfire Disaster and Recovery Relief

Thank you to everyone who took part in the 'ALL IN' initiative last Thursday, 9th January. The Red Cross is currently calculating the final donation figure, which we will share on our social channels. Stay tuned! #strongertogether

If you would like to make a direct donation to this initiative yourself, please click here


Money raised by ‘ALL IN’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to:

• Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s well-being their number one priority.

• Locate missing loved ones through Red Cross’ Register.Find.Reunite service.

• Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses.

• Stay long after the disaster has passed via 1:1 support as people recover, and support with resilience programs for the wider community.

• Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.


“The size and scale of these fires in many parts of Australia is unprecedented, but so is the incredible wave of support we’ve seen from people and businesses around the country and overseas” said Belinda Dimovski, Head of Engagement and Support at Australian Red Cross.

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long-haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet.”

THE ICONIC Bushfire Relief Drop-Off Hubs

We understand that charities have recently been inundated with donations and are at capacity to manage storage and distribution of these goods. However, there is no immediate end to Australia’s fire crisis and the need for new non-perishable and wildlife care items will stretch far beyond the donations already received. In an effort to help provide long-term support for the recovery road ahead, we are providing a storage solution for a number of charity organisations by offering the use of THE ICONIC’s 28,000sqm Fulfilment Centre. 

These drop-off hubs will act as medium to long-term safe storage for donated items and we will distribute to these charity organisations when needed in partnership with our logistics partners. We will work closely with these charities to help manage their changing requirements so that we can provide ongoing support for those in need.

Important Note: We are now accepting donations for storage from Tuesday, 14th January 2020 until the end of January. We will then regroup with our charity partners to discuss and assess their ongoing needs and storage support required.

Drop-off days will be every Tuesday, Wednesday and Thursday between 8am - 4pm. Drop-off location details below.

We will communicate via our social channels again next Tuesday, 14th January to remind people about our donation drop-off hubs.

Please note that we can only accept donations in-person (not postage donations) at this time. 

Please see below a list of specific items required.

The below list of required items has been outlined by various charity organisations. We will continue to update this list as advised and share updates via Instagram stories. Please note that we are unable to accept items that aren’t outlined on this list. All donated items must be new and sealed. 

• Burn Supplies - Aloe Vera / bandages
• P2 Face Masks - Adults and Babies
• Eyedrops, Bandaids, nasal sprays
• Sunscreen
• Lip Balm
• Body wash / soap
• First Aid Kits
• Water
• Energy drinks - recommended 600ml
• Hand sanitiser
• Toilet paper
• Deodorant - non-aerosol
• Feminine hygiene products
• Hydrolyte

WILDLIFE CARE VIA WIRES (NSW Wildlife Information, Rescue and Education Service)
WIRES has been rescuing and caring for native animals for over 30 years. The below is a list of specific items required by WIRES.

• 100% cotton pillow cases
• Towels
• Knitted pouches
• Pouch linings
Find out how to make knitted pouches and pouch lining : WIRES - pouches and pouch lining

"In WIRES history we have never seen a concurrent series of emergencies events like those that began in November 2019. It is impossible to know how many animals have perished and it will be many months before the impact on wild populations can be better understood. With the fires destroying unprecedented amounts of habitat, food shortages have increased and lack of suitable habitat will be a significant long- term challenge for surviving wildlife. Your support will help with the rescue and care of many sick, injured and orphaned native animals.” – WIRES

Bushfire Relief Drop-Off Hub Locations

THE ICONIC Sydney CBD Headquarters
Reception, Level 18, 338 Pitt Street, Sydney, NSW 2000

THE ICONIC Western Sydney Fulfilment Centre 
Reception Entry at 205-231 Fairfield Rd, Yennora, NSW 2161 (there will be signage)

Drop-off days are Tuesday, Wednesday and Thursday (starting from Tuesday, 14th January) between 8am - 4pm.

Please contact Customer Service if you have any questions or issues with drop-offs.

Bushfire Relief Drop-Off Hub LocationsBushfire Relief Drop-Off Hub Locations

Thread Together

We’ll be working closely with our charity partner, Thread Together, to help provide targeted urgent clothing items for affected communities, as well as provide additional volunteers and on-going support. Thread Together has been working tirelessly to clothe bushfire victims, many of whom left their homes with only the clothes on their backs. To ensure they receive the stock communities specifically need, we’ll be doing a comprehensive review of our current stock holdings based on their demand, and where lacking, we’ll work with our greater network of brands to encourage further donations of much needed items. Additionally, as part of our ongoing commitment to Thread Together, our people regularly volunteer their time to pick and pack orders in the Thread Together warehouse. During this time, we’ll be facilitating additional volunteering days so that our people can assist Thread Together in delivering the surplus of orders currently needed by those in need.

Thread TogetherThread Together

"To lose everything – every single thing you possess – is incomprehensible. This has been, and continues to be, traumatic. I was left with the clothes I had on. To be able to choose my own clothes, and new clothes at that, is a tiny important part of rebuilding our lives after this disaster." – Bushfire victim THE ICONIC has helped through Thread Together

"People want to help and donations are incredibly generous, but being able to choose my own clothes, new clothes that have come straight from the industry is such a relief. Even more so with personal items like underwear!" – Bushfire victim THE ICONIC has helped through Thread Together

“On behalf of Thread Together and all of our clients, I can’t thank THE ICONIC enough for their ongoing commitment and support. We’ve been in partnership with THE ICONIC since mid-2019 and since then, they have already helped 15,000 have access to brand new clothing. We’re incredibly grateful for our relationship with THE ICONIC especially in a time like the current awful bushfire crisis.” – Thread Together

A letter from our CEO