Uniform Wares - New Zealand

Leaving an indelible mark on the watch industry since launching in 2009, British designers Oliver Fowles and Patrick Bek founded Uniform Wares after becoming entranced by the timeless beauty of a wristwatch. Staying true to the brand’s initial design ethos, creative director Michael Carr continues to deliver timeless pieces that balance clean British design with precise modern engineering.

While innovation is central to the brand’s vision and process, simplicity and wearability remain at the forefront of the brand’s luxurious yet understated designs. Ensuring that each piece encapsulates the brand’s signature aesthetic, the watches are designed and developed exclusively in house at the brand’s London studio. Solely partnering with international companies that share the brand’s dedication to detail and quality, Uniform Wares watches are assembled in Switzerland, the home of luxury watchmaking.

Eschewing bold branding in favour of sleek, minimalist design, Uniform Ware promise their customers high-quality designs that can be worn every day. Rich earthy tones of tan and chocolate brown can be spotted throughout the brand’s use of high-quality Italian leathers, while versatile shades of black, grey and charcoal coat the quality stainless steel designs. With elegant clear faces and simple streamlined silhouettes, the brand’s considered selection of men’s wristwatches will lend an opulent touch of minimalist design to any man’s styling rotation.

Whether you’re shopping for your next everyday companion or you’re looking for the perfect gift, THE ICONIC’s impressive selection of Uniform Wares timepieces are sure to please.