Our Social & Environmental Responsibility

Our Responsibility

We at THE ICONIC recognise the responsibility to fully understand the social and environmental impacts of our organisation for the better of all communities involved. From working conditions in the supply chain and community issues that concern our people and customers, to the environmental impacts of our packaging and transporting orders to customers, our responsibility is multifaceted, and each of these facets are equally important. The moral imperative of our people is what drives THE ICONIC to be a responsible business and we are confident that together we will reach our sustainability objectives.

Our ResponsibilityOur Responsibility

Our Sustainability Strategy

In 2018, we held structured workshops with over 100 of THE ICONIC’s team members from varying departments, tenure and roles—including our CEO and Executive team—to collaboratively design our 2020 Sustainability & Ethical Sourcing strategy. The result was a plan that would become a strategic business focus and passion project for those involved and beyond.

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Our Sustainability StrategyOur Sustainability Strategy

A new way to shop

THE ICONIC’s mission is to create a seamless and inspiring shopping experience for our customers. We want them to feel confident in our commitment to creating a more sustainable and healthy world. It is inherent to our purpose that we liberate our customer’s ability to make purchase decisions based on their personal values through a wide choice of brands with sustainability credentials.

We know we have work to do; although we have made great progress on our journey to date, we are humble enough to know there are many more opportunities for us to create positive change, and we hope that through our own movement we will inspire other businesses to recognise their part in driving collective, actionable change.

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A new way
to shopA new way
to shop

Our strategy is focused on four pillars:

Who Made My Clothes?

We are on a journey to better manage our social and environmental impacts. We have been working closely with the manufacturers of our own-brands to understand and improve the working conditions provided to workers.

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Who Made
My Clothes?Who Made
My Clothes?

We know we have work to do; although we have made great progress on our journey to date, we are humble enough to know there are many more opportunities for us to create positive change