What It Is
The ghd Gold® professional hair straightener is the gold standard of hair straightening: leaving hair instantly sleek and smooth * with 65% more shine * . Featuring Dual-zone™ technology, this straightener delivers smoother, shinier, and healthier-looking hair with every stroke. Equipped with two next-generation heat sensors, it maintains the optimal styling temperature of 185ºC * consistently across both ceramic floating plates. Designed for fast, easy styling, the ghd Gold® straightener is perfect for achieving sleek, polished looks or soft waves and curls, leaving hair visibly healthier.

What It Does
The ghd Gold® straightener provides superior styling performance with 65% more shine and leaves hair looking and feeling soft. The Dual-zone™ technology ensures even heat distribution from root to tip, while the smooth ceramic plates glide effortlessly through your hair, reducing frizz and enhancing shine. Whether you’re creating straight styles or voluminous curls, this versatile straightener delivers beautiful, long-lasting results with less effort.

Who It’s For
The ghd Gold® is suitable for all hair types and textures. It’s especially perfect for those looking to achieve sleek, shiny, and smooth styles with less breakage. Whether your hair is fine, medium, or thick, the ghd Gold® straightener’s dual-zone technology ensures a flawless finish every time. Ideal for anyone who wants a high-performance, professional-quality straightener that delivers beautiful, healthy hair.

How to Use
- Prepare your hair: Start with clean, dry hair and apply ghd Bodyguard Heat Protect Spray.
- Section your hair: Divide your hair into manageable sections (about 1 inch wide) for better results.
- Straightening: For sleek, straight hair, place the ghd Gold® at the roots and glide it smoothly down to the ends.
- Curling or Waving: For curls or waves, place the straightener at the root, rotate 180º, and gently glide down to the ends.
- Finishing: Allow your hair to cool and set your style with hairspray if desired.

What Else You Need to Know
- Warranty: 2-year ghd manufacturer’s warranty.
- Universal Voltage: Suitable for use worldwide, so you can style no matter where you are.
- Safety Features: Automatic sleep mode shuts the straightener off after 30 minutes of non-use.
- Quick Heat-Up: Heats up in 25 seconds for fast styling.
- Professional Cord: Features a 2.7m swivel cord for easy, flexible styling.
- Protective Plate Guard: Keep your straightener safe and secure with the included heat-resistant plate guard.

- December '20 Over 71% of 79 consumers agreed its their current straightener
- Proven to increase shine vs naturally dried hair