The Iconic Edition
Advice
|8 Mar

The 10 Women Behind The Designs We Wear Every Day

Pieces that are so good, Christy Turlington bought one in every colour.
THE ICONIC
8 Mar
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There’s something incredibly personal about style. It marks who you are, how you’re feeling, where you want to be. It’s an expression and an aspiration. So, who are the creative forces behind the style we make our own? We look at some of our favourite labels, and the women behind them, this International Women’s Day.

Advice
|8 Mar

The 10 Women Behind The Designs We Wear Every Day

Pieces that are so good, Christy Turlington bought one in every colour.
THE ICONIC
8 Mar
Share:

There’s something incredibly personal about style. It marks who you are, how you’re feeling, where you want to be. It’s an expression and an aspiration. So, who are the creative forces behind the style we make our own? We look at some of our favourite labels, and the women behind them, this International Women’s Day.

Thanks to @gingerandsmart

Sister act

For many, the thought of working with your sister is an impossibility. For Sydney-based sisters Alexandra and Genevieve Smart, though, it’s a way of life. They came together in 2002 to create Ginger & Smart. They’re not, though, just about the label, they’re about the give-back. Committed to social responsible business practices, they have partnered with the Sydney Community Foundation Women’s Fund to work with a social enterprise program in Fairfield, The Women’s Friendship Sewing Circle.

Thanks to @leemathews

Off duty style

Lee Mathews has been delivering a feminine, delicate kind of utility since 2000. Think soft falling silhouettes in fabrics that move with you. Working in cottons, linens, silk georgettes and more, she sources from across the globe and designs, patterns and samples here on home turf.  

“If I had to be pinned down to a wardrobe philosophy," she says on her site, "it would be to design clothes that resonate deeply with people’s lives, clothes that are functional and beautiful, that are ageless and simple and that you can throw in a bag and travel the world.”

Thanks to @alicemccallptyltd

Did someone say party?

Alice McCall has been doing her own thing since 2004. Her eponymous line has been the go-to for ‘going out’ numbers ever since. Her signature ultra femme cuts are dreamy and dance-ready. Think party dresses, playsuits to and occasion-ready suiting. You know who to call on for a good time.

Thanks to @paris__georgia

Those 90s feels

“The Paris Georgia girl is a progressive woman who doesn’t need to be defined by trends.”

The two women behind New Zealand label Paris Georgia – Georgia Cherrie and Paris Mitchell –  have been making our everyday essentials since 2015. Their 90s-style slip dresses are our daily go-to and we’re far from alone.  Phoebe Tonkin and Jeanne Damas are in on the Paris Georgia action too. What a gang.

Thanks to @becandbridge

Stepping up

Bec & Bridge’s Becky Cooper and Bridget Yorston met at design school and the rest is history (and the bulk of our wardrobes). Since 2003, this Sydney-based operation has been delivering pieces to live in. Originally a denim line, they give us collection after collection of the colours we’re vibing and want-it-now prints.

Thanks to @shonajoy

Fan #1: Christy Turlington

“I’m most proud of the women who have worked alongside me in the business, the story we have told with each collection, and what the Shona Joy brand has grown to be today.” These are the words of selling Shona Joy Thatcher, the woman behind the Shona Joy label that’s (just about) two decades strong. She first sold her work at the markets in Bondi and Paddington until her first capsule collection found a home and “Christy Turlington, while on a trip to Sydney, ended up buying one in every colour!”

Thanks to @kitx

Building a better world

The KITX woman, Kit Willow tells us, is “chic, conscious, rock”.  “We do what we do because we love fashion, creativity, commerce, humans and the planet,” she says. Holding a commerce degree majoring in psychology, Willow has worked under a master of draping in Paris – and her label (not her first) is pinned around how her work makes you feel and sustainable practices. “I strongly believe in a better world, through the simple mantra of making women look and feel beautiful, without harming the planet, so everyone can win.”

THE ICONIC
Fashion Team
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