ALTERNA

ALTERNA

ALTERNA haircare was brought to life in 1997 as a professional salon line offering luxury hair products based around scientific skincare and the latest innovations in hero ingredients.

ALTERNA, meaning ‘other’ or ‘different’, offers a ritualistic approach to haircare, envisioning a luxury collection to help support your beauty goals in tandem with your daily regime. The initial range, called the ALTERNA Life collection, was centred around the emerging concept of beauty routines as self-care, followed by the launch of the innovative ALTERNA caviar technology for both hair and scalp care. Containing omega-3 fatty acids, caviar was said to help support the lipid layer of hair as the hair lustre diminishes with age - potentially resulting in moisturised, smooth and shiny hair with better elasticity - with caviar extract remaining a key ingredient in ALTERNA hair products to this day.

Discover the ALTERNA Caviar Anti-Aging range at THE ICONIC. Start with an ALTERNA shampoo which suits your hair concerns, such as a dedicated volume, colour hold or anti-frizz formulation. Pair with your choice in ALTERNA conditioner options to curate your haircare routine. On THE ICONIC, ALTERNA haircare reviews are at hand to help you determine which products have worked best for those with similar hair concerns.

THE ICONIC is an ALTERNA haircare Australia stockist and your go-to online store for caviar-infused hair products, available amid an extensive collection of luxe hair, beauty and wellness must-haves.