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FOREVER NEW

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades in over 300 stores in ten countries globally.

Forever New celebrates femininity, aiming to inspire beauty and confidence in their customer. A signature style flows through every collection, featuring complete looks for special occasions, work days, weekends and holidays.

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Forever New - New Zealand

A global brand designed in Melbourne, since 2006 Forever New has shaped the way modern women dress. The brand is known for its signature feminine style and quality, two factors that have defined the womenswear brand's success. With fits that are made to celebrate the beauty of the female figure, Forever New offers pieces that will have you stepping out with confidence. The brand embodies trends inspired by the arts as well as runway shows from all around the world.


With 50s-inspired skirts and 70s-style jumpsuits, Forever New takes on the best elements of vintage style and reworks them for the modern woman. From body-con dresses to floor-skimming maxi dresses, the brand has you covered for every occasion. Sorbet colour palettes and lace trims make for achingly beautiful pieces that are effortlessly chic. Floaty fabrications and floral stitching have us yearning for a bygone time that is sure to inspire your evening style.


The brand is known for its versatile pieces as well as their contemporary takes on classic gowns. Well cut trousers will take you from work to weekend with a simple button through blouse, while midi-skirts work from day to night with a simple shoe swap. Discover your signature style in top-to-toe outfits perfect for special events, nights out, casual weekends or sleek days at the office.